Going for homerun in motocross market

DeMarini Sports CEO Ray DeMarini recently announced that his company is rejoining the motocross market. The company is best known for manufacturing quality sports equipment such as softball bats. The company’s entry into the motocross circuit started when it offered motorbike racer Jason McCormick a sponsorship in the 250 cc category in 1997. For the 1998 season, McCormick is riding a motorbike built by Honda. DeMarini plans to incorporate into the design of motorbike handlebars the technology that made his softball bats a popular choice among sports buffs.

Do you enjoy your job? Want a quick lesson on getting the job of your dreams? It’s easy. Pick your favorite hobby and turn it into a profession. That’s it. Go ahead, pick one. No joke. Just about anyone involved in the motorcycle business is proof it works.

Ray DeMarini, CEO of DeMarini Sports, has been making high-performance bats and sporting equipment since 1990. As a professional softball player, hitting softballs was, still is, Ray’s hobby. By improving upon existing technology, Ray has successfully turned his hobby into a very profitable business. He’s not completely happy, though. Not yet. He has other hobbies. Motocross is one of them.

DeMarini, a professional rider in the ’70s and ’80s, recently made the decision to reenter the world of motocross. It started when DeMarini Sports offered a sponsorship to Jason McCormick, who was the top-ranked privateer in the 250cc class, finishing in 13th place for 1997.

For the past few years, Jason was riding a stock bike against top-of-the-line factory bikes. He was driving his own truck to the races while his competitors were traveling by first-class air,” says DeMarini. “You are talking about an awfully tough sport to try to make it like that.” The fact that DeMarini Sports and Jason, McCormick are both based in the Pacific Northwest probably didn’t hurt, either. “I was completely impressed by his desire and potential.”

Evidently, so was aftermarket pipe giant FMF. Jason was signed to ride the Honda-backed FMF team for the 1998 season. Not far behind was Ray DeMarini. Ray was also impressed with FMF and the attitude they bring to the motocross circuit. Currently, DeMarini Sports is a sponsor of FMF/Honda team and helps to support a total of five riders, including McCormick. It is the possibility of developing product for his team and riders, though, that has Ray the most excited.

A picture of a 1919 Harley in his engineer’s office caught Ray’s attention. He noticed that the bars looked essentially the same as what you would find on a bike today, while almost everything else was different. DeMarini feels it is time to make a change. According to Ray, the technology they used to develop their high-tech bats is well suited for the motocross environment. It has everything to do with controlling vibration.

“The way we did it with the slow pitch bats, which is exactly the way I am going to do it in motocross, is just approach things a little different than everybody else,” says DeMarini. “We invented a bat that was far superior to anything else. We are going to do the same thing in motocross. The expertise we have from manufacturing bats includes controlling vibration. We are trying to figure out ways to diminish this vibration in handlebars, frames and other components because that is what is causing the fatigue in riders.” Look for a full line of DeMarini handlebars to be introduced later this year.

It is Ray’s passion for softball and motocross that drives him to give all he can back to the sports he loves. Although his professional riding days are over, he is content to sit back and enjoy a different kind of ride. The kind of ride you get from realizing you are helping others be the best they can be.

“I just love this stuff,” says DeMarini. “I dream about it.” If dreaming about work produces these kind of results, you can bet that people in both the softball and motocross industries are hoping that Ray DeMarini sleeps well at night.

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Larry’s big change

Larry’s Shoes, a men’s specialty shoe store chain, redesigned its stores’ interiors, as well as its entire concept. Several customer-oriented changes include new services, such as foot massages, quicker service, expanded shoe sizes, and more product information. Some stores will feature cappuccino and juice bars. These concept changes were the result of a $50,000 consumer survey conducted to help Larry’s Shoes focus on trends in customer service.

Elliot Goodwin, president of Larry’s Shoes, is fortifying his men’s shoe chain for the fierce tug of war looming on the horizon between “traditional” retail outlets and alternative upstarts such as home shopping.

To prepare his 10 stores for the upcoming squeeze on market share, Goodwin has had to reshape several facets of his business. Among the most important has been the remodeling and, in fact, re-engineering of Larry’s Shoes all the way from store interiors to financial budgets.

“It’s really a redefinition of what we think a specialty womens shoes for plantar fasciitis  store should be,” Goodwin said of not only the new prototype for Larry’s, but of the direction the chain is taking on service, advertising and merchandising. “The bulk of what we’re doing is really more brand awareness of Larry’s. We’re trying to establish a relationship and trust in Larry’s.”

A $50,000 consumer research project helped show Larry’s the way — more point-of-sale information, signage, expanded selection and size runs (sizes now range from 5 to 20 instead of 5 to 18,) free amenities such as foot massages, quick “in-and-out” service and professional touches such as business cards. Also, the dapper president has already realigned his advertising costs to impact the customer more directly via in-store events and enhancements.

“We are redefining expenses by what is important to the customer. There’s more value in a cappuccino bar than in Saturday advertising,” Goodwin explained, referring to the cappuccino and juice bar that will be in some remodeled stores. “There has to be excitement. Ten, 15 years down the road, you’re going to be competing with a lot more people. If someone comes into your store, he has to see more than just a department with wide fitting ladies shoes for bunions .”

In the North Dallas unit, the chain’s current flagship that last year was remodeled into a 15,000-square-foot superstore, eight vendor concept shops were introduced into the new Larry’s prototype by Columbus, Ohio-based Retail Design Group. Noted Goodwin: “People get so locked into running businesses based on last year’s numbers. You have to step back and redefine where expenses are going, deciding where it’s best to spend money for the customer.”

The new tactics seem to be working.

The six “redefined” Larry’s, which range from 7,000 square feet to 10,000 square feet, are posting 25 percent sales gains over last year at this time. The North Dallas unit, the only Larry’s currently to have concept shops due to its larger size, is logging 23-25 percent increases, compared with generally flat business prior to the renovation. During peaks — Father’s Day and holidays — the gains shoot up to 28-30 percent. The vendor shops alone, Goodwin maintained, are experiencing 35-38 percent sales advances.

Larry’s plans three new stores for ’95, with one slated to mirror the North Dallas store’s superstore status. One of the smaller stores, designed without concept shops, will be in Houston and the other in a new city that has yet to be determined. The new superstore, a freestanding unit situated on a mall pad, will debut as Larry’s Ft. Worth flagship.

From Concept to Concrete

COLUMBUS, Ohio — Aside from budget and time constraints, the biggest challenge that faced Retail Design Group in designing Larry’s Shoes’ new store prototype was the product itself.

“We had to take a small product and create interest without over-whelming the product,” said David Labus, vice president of the retail design firm whose most famous client is likely The Limited Inc., also based here. Labus’ company made the shoe displays simple, yet bold. Advised Labus: “Make things easy to understand. Make one statement. If you have too many objects, the tennis shoes for high arches get lost.”

Another problem to be solved was the integration yet separation of Larry’s Shoes three main categories — dress, casual and athletic. Concrete, metal and flooring of carpet, wood and stone are common interior elements that tie together the overall image in remodeled stores. Dress shoes, Larry’s best-selling and largest category, are positioned at the back of the stores with the focal point being an eroding concrete and patina wall. “It calls attention to that area…draws people through the store,” Labus explained, adding that incandescent spotlights are trained on the shoe displays. Meanwhile, a “comfortable, slow-paced” atmosphere prevails in the casual area, thanks to natural woods and black-stained cabinets. The cabinets also serve to fill vast amounts of space in the 15,000-square-foot North Dallas superstore, more than twice the size of Larry’s average store. An undulating curved wall, representing movement and vitality, signals the start and end of the athletic department. In the superstore, Labus faced the added challenge of not only filling nearly twice the space of the average Larry’s store, but of incorporating eight vendor concept areas into an existing design. The interior essentials had to remain the same to maintain the Larry’s image, but the shops had to have separate brand identities.

“We did the vendor shops in a way so that they did not interfere with the concept of Larry’s Shoes,” Labus said. “We didn’t want them taking over the store like Nike and Timberland have tended to do in other stores.” As a result, the concept shops were placed within their respective departments and the store’s main material elements are included within them.

And since Larry’s Shoes stressed the importance of add-on sales, accessories were merchandised in cabinets positioned in front of the cash wraps. Sales have shot up 40 percent since the repositioning. Accessories are merchandised in recessed cabinets to avoid the typical retailer’s cluttered and fussy displays, Labus said, which can downgrade a store’s image.

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Basel ’91: much interest, extreme caution

The Basel fair had fewer visitors, less design excitement and slower business than previous events. Even so, a lot was happening

The 1991 European Watch, Clock & Jewelry Show, held April 18-25 in Basel, Switzerland, was less ebullient than previous ones. Show officials cited “special circumstances”: recession in the U.S. (the major market), the Persian Gulf War’s effect on business in Europe and the Middle East, and economic slowdowns elsewhere.

The result: 90,000 visitors, down 10,000 from 1990’s record high; fewer innovations in watches or jewelry, and so-so business overall (satisfactory watch sales offset by disappointing jewelry business).

“[Show] results reflect the world economic situation,” said a report by the British Jewellers Association, “much interest but extreme caution by buyers.”

Still, there were sunny corners: High-end watch vendors and dealers in electroformed gold jewelry did well. There were more gold and gold-plated watches, more glistening yellow gold jewelry, and more use of colored gems. Breakthroughs were announced in long-life watch batteries and gem testing. And the fair was the largest it has ever been, with 2,020 exhibitors (548 watch and clock firms, 1,133 in jewelry, the rest in related industries) from 19 lands.

Indeed, though “European” in title (Germany had the most vendors), the show is now worldwide in scope. This year a third building was opened just for vendors from Hong Kong, Japan, Singapore and first-time exhibitor Taiwan. (Only four years ago, Hong Kong became the first Asian group to be admitted.) Still awaiting entry is Thailand, whose government doesn’t yet meet the show’s free-trade and anti-counterfeiting requirements for admission. However, 26 Thai firms held their own mini-fair for the second year in a nearby restaurant.

TECHNICAL TIMEPIECES TIGHTEN GRIP ON MARKET

The watch and clock segment of this year’s Basel fair celebrated technology, past and present.

The Swiss continued to enjoy success with their mid- and high-end mechanical watches. While quartz watches dominate the global market and world output of mechanicals is falling, sales of Swiss mechanicals have grown steadily since 1987. Though only 7% of Swiss unit sales in 1990, they represented 42% of the value. That strong revival was evident at Basel.

More than half of all new Swiss watches shown were mechanicals, especially self-winding automatics. Indeed, there were more new developments in mechanical time — from 8-day tourbillon designs to the world’s slimmest perpetual calendar with moon phases — than ever in the show’s history. A number of firms now offer mechanical and quartz versions of their watches; a few also offer timepieces combining quartz and electronic features ( Read more: stuhrling original watches review). Even ETA, world leader in quartz movements, debuted a new mechanical perpetual calendar movement specifically designed, said a spokesman, to “help watch producers and retailers respond to the marked revival in demand for mechanical watches.”

Grip: Meanwhile, multi-function watches (sports, chronographs, divers) tightened their grip on the global watch industry. Chronographs, especially, were so prevalent at mid- and high-price levels that one overwhelmed fair official dubbed 1991 “the year of the chronograph.” That dominance, said watch and movement makers, will continue through the early ’90s.

Newcomers in the over-$1,000 chrono crowd included Breitling’s Chrono Shark, leader of a new line water resistant to 330 meters; Lucian Rochat’s Royal Sub Chrono, the only high frequency self-winding chrono resistant to 500 meters; Sector’s SGE500 quartz chrono series; TAG-Heuer’s quartz Formula 1 chrono; Cartier’s stainless steel Pasha automatic; Jaeger LeCoultre’s Herion chronograph with alarm, seconds hand and date calendar; IWC’s (International Watch Co.) Ingenieur Chrono Alarm, combining the world’s smallest mechanical chronograph movement with quartz-controlled time and an electronic alarm; Zodiac’s Gold Point automatic and Universal Geneve’s new Compax automatic model. New chronographs for women — unique in a field dominated by large-sized watches — included Baume & Mercier’s Transpacific model; Sector’s SGE 100 women’s chrono; and Cartier’s new Round Santos models. Cyma, Movado and Raymond Weil debuted under-$1,000 chronos.

Color treatments on chrono dials and subdials also were hot. Thus Seiko, which had a strong seller with a red and blue dial, plans more chronos with other color variations for fall.

Unique: The popularity of chronos and complicated watches has renewed consumer interest in other mechanical and multi-function watches:

* Chronometers (very precise watches which pass tough tests to be certified by the official Swiss chronometer agency). TAG-Heuer, a leader in high-tech sport watches, unveiled its self-winding S/el Chronometer, its first, in response to U.S. demand and will bring 500 here this year. Rolex is expanding the rating of chronometers for women in its Oyster line.

* 24-hour watches which show two time zones simultaneously. TAG-Heuer‘s new GMT has an extra hand that circles the dial every 24 hours and a rotating bezel with hour markings. Delma’s Meridian has two 24-hour displays on its dial and a rotating bezel marked with 22 world cities.

* Calendar watches. Vacheron Constantin and Movado both debuted watches which show the date (1 to 31) on the dial rim with a pointer. The Master of Business watch for businesspeople from Pointer of Switzerland and Ronda SA has a sixth hand to show the current week (on the dial rim) and month (on the bezel).

* Perpetual calendars. Newcomers in this growing niche included Seiko’s sleek mid-priced model; Cartier’s Ronde Santos chronograph with the world’s smallest perpetual calendar; Breitling’s self-winding Astromat QP moonphase chrono, and luxury watchmaker Gerald Genta’s model with open-faced engraved movement, minute repeater and 59 ct. of diamonds on bezel and bracelet.

Sports time: Sports watches rivaled chronos as the industry’s white-hot sellers. Pulsar, a top-selling U.S. mid-price brand, announced a new collection called “TechGear,” topped by a two-tone chrono. TAG-Heuer launched the 1500 series, a step up from its 1000 line of basic divers’ watches. Rolex added a new stainless steel line called Monarch. Citizen debuted Aqualand II ($695), the first professional divers’ watch with an analog depth indicator, while Casio introduced women’s versions of its Oceanus series.

However, much of the sports watch news involved major tie-ins with important international sports events by firms which serve as sponsors or official timers.

Citizen Watch Co. announced it is official timer of the 1992 America’s Cup yacht race (with Citizen Watch Co. of America sponsoring Stars & Stripes, the U.S. entry). It debuted its new America’s Cup watches, including chronographs customized for serious and amateur yachters.

Hattori Seiko, official timer of the 1992 Olympics, unveiled a multifaceted program that includes Seiko and Pulsar official Olympics watches, Seiko watches designed to follow major Olympic events, a yacht timer and a new Olympic alarm chronograph.

Sector uses renowned athletes and explorers in its new “No Limits” campaign and is sponsoring the solo trans-Pacific trip of French navigator Gerard d’Aboville. Revue Thommen is backing a transit of the North Atlantic by Swiss sailors in a replica of a Viking warship.

Golden: Gold glittered amid the technical watches as more firms boosted the opulence of their wares. Luxury price debuts in 18k included Juvenia’s Mystere (popular 50 years ago, now revived as its signature line) and Patek Philippe’s new generation of complicated, ultra-thin automatics. Limited editions included IWC’s self-winding Amalfi, with a gold-plated movement in platinum or gold case, and Jaeger LeCoultre’s 60th anniversary pink gold Reverso.

More affordable 18k lines — many combining the gold with stainless steel and priced at $500-$1,500 — came from Cyma, French watchmaker Laurence Dodane, Delma (the Brasilia) and Raymond Weil (the Parsifal series, introduced earlier in the U.S.). Gucci’s 18k stirrup link series moves into U.S. jewelry stores this year, while a 14k version of Movado’s limited edition 110 Anniversary 18k series will be available for wider distribution.

Carven, a Swiss firm owned by Hong Kong’s Asia Commercial and new to the U.S., did well with 14k plated watches for under $500. Two other Hong Kong firms, Gordon C. & Co. and Myer Jewelry, reported healthy sales for their own 18k lines. And Hattori Seiko debuted Seiko Gold; if successful in Europe, the line could get a U.S. tryout in a few years.

Ladies only: New watches exclusively for women included eye-catchers in both mid- and high-price niches. At the luxury level, Gilles Robert, an 11th-generation watchmaker, debuted a brand with his name created by Paris jewelers and made by Swiss watchmakers. The 18k line, three years in creation, comes here this year. Its spring-operated Bulgari-style bracelet fits any wrist.

Citizen Watch of America unveiled Normandie, a mid-priced art deco collection inspired by classic 1930s designs. The watches feature octagonal, circular or square dials in black crystal or mother-of-pearl; bracelets feature individual squares of inlaid black enamel and gold-tone geometric designs.

Also new were Audemars Piguet’s Audemarine jewelry models; Nina Ricci’s “Ribbon Secret” line, with variously colored interchangeable straps; and Ultima Brands’ rigid bracelet Fendi women’s watch with two time zones.

Curves & cases: White, champagne and mother-of-pearl remained popular dial treatments.  Akribos reviews for strap watches have grown in popularity with Americans, and there were more deployment clasps.

Soft, graceful curves — rounded case flanks, stepped bezels, bracelets with curved and “pebble’ links — prevailed. Curves showed up elsewhere, too. Rectangular curved-cases collections were debuted by Cyma, Gucci and Mondaine, while rounded bombe-type crystals were essential to Movado’s 110 Anniversary series and additions to Raymond Weil’s Othello line.

Non-round case shapes formed a small but growing trend. Michel Herbelin’s new Etoile watches have octagonal cases and round bezels. Corum’s Symboise combines a round red gold case with a rectangular white gold bezel. WOTrigon of Kilchberg, Switzerland, offered triangular watches under the Wot and Trigon brands. Eterna made the biggest commitment with its “1856” 18k and steel line; five different case shapes — square, oval, ellipse, rectangle, and round — will be introduced over the next couple years. This marks “a return to basics” and “a concept we can build on, instead of being tied to a new trend every year or two,” said Martin Stalder, president of Eterna U.S.A.

Clocking in: Several well-known Swiss clock names were merged. Swiza, a leading mid-price clockmaker, took over carriage clockmaker Matthew Norman. The change won’t affect product or distribution in the U.S.

Jean Roulet completed its union with Imhof; U.S. business for both luxury clockmakers has grown strongly over the past two years. The firm launched a new line called “Les Dimensionnelles” under the logo Roulet-Imhof. These spherical “time units” (crystal balls encasing the movement and dial) rest on artistic pedestals. The clocks are removable and the pedestals designed to double as desk sculpture.

Also circular is “Rolling Stone,” a first-ever table clock from Swiss watchmaker Delma made of Corian, a stone and epoxy resin by DuPont. A round flat disk “plugged” into the clock at a 90 [degrees] angle enables it to rock to and fro at the push of a finger.

Scholer SA of Rohrbach debuted the “3S System,” a silent direct-drive, low energy-consuming 60-pole electromagnetic step motor for quartz analog clocks. It allows a seconds hand to be fitted directly on the rotor, simplifying construction.

Kienzle of Germany debuted a clock whose dial lights up at night in response to body heat from a hand. Junghans, one of Germany’s best-known watch and clock firms, said its radio-controlled clocks will debut in the U.S. this year.

BASEL JEWELRY: BUILDING ON LAST YEAR’S TRENDS

For many visitors and most vendors, Basel’s 1991 jewelry show was like a beautifully-wrapped package — with last year’s gift inside.

Despite acres of beautiful creations from Europe, America and Asia, a number of U.S. retailers — who go overseas for goods their competitors won’t have and to see foreign trends before they reach here — said this year was disappointing. “Nothing unique or different,” said Robert Green, president of Lux, Bond, Green & Stevens, Hartford, Conn., who spent much less than past years, “mainly on plain gold rather than gem things.” Harold Tivol, a leading Kansas City, Mo., jeweler, noted “a lack of innovation [and] the same inventory as last year.”

For their part, many exhibitors said retailers from the U.S. and Europe were cautious due to uncertainty about national and local economies. And indeed, several U.S. jewelers told JCK they’ve reduced what they spend overseas this year.

Still, some jewelry niches did well: Those dealing in lightweight electro-formed gold jewelry, such as Breuning of Germany, Charles Garnier of France and Midas of Israel, did well. Many Hong Kong vendors in the new Far East building reported healthy sales after a slow start, thanks to retailers seeking price-competitive goods. The 12 firms in the U.S. pavilion, sponsored by the Manufacturing Jewelers & Silversmiths of America, came with low expectations and results were mixed. But some — including Steve Lagos of Philadelphia, Pa., and first-timers Kabana Jewelry of Albuequerque, N.M., and Nancy B & Co. of Culver City, Cal. — reported good business and/or contacts.

Charms and diamonds: Although the jewelry often seemed like a rerun, Basel still had plenty to see.

There were fewer floral designs (though still a number of eye-dazzling examples, like the 18k and gem Santagostino pieces of Corti & Minchiotti, Vicenza).

As in the past two years, there were charms, hearts and stars, and dangling pendants galore on bracelets in gold, silver or platinum. And there was plenty of versatile “double-duty” jewelry, such as hoop earrings with detachable charms (some with colored gems). Also drawing attention were large drop earrings; most were gold, while some showed an African influence.

Diamond tennis bracelets are starting to catch on in Europe. Cabochons abounded, princess shapes are gaining popularity and there was a bit more use of flower cuts.

Golden notes: Soft-shaped, sleek, shiny yellow gold jewelry was very evident, with pink gold less so. An Italian spokesperson privately blamed that on the entry of price-competitive Thai jewelry-makers into the pink gold market.

De Vroomen Design of London showed gold jewelry with eye-catching enamel accents, part of the enameling trend in Europe. Tri-color gold remained in many firms’ repertoires, including the jewelry division of Citizen Trading Co., best known for watches. The firm’s export manager said Citizen will show its gold for the first time in the U.S. at this month’s JA show.

Geneva jeweler Ludwig Muller debuted (and patented) “blue gold” jewelry. White and 22k when it leaves the ingot mold, its surface turns deep blue after being alloyed with a little nickel and iron, heated to a high temperature, sculpted, chased and polished. Muller is designing jewelry which combines the blue gold with other gold colors, platinum and/or gems.

Sapphire shades: In gems, the big three (ruby, sapphire, emerald) continued to reign, but there were interesting uses of sapphire shades. These included Weber & Cie’s 18k rainbow brooch and earclips, set with 102 pastel sapphires, and Mario Panelli’s three-layer pearl choker necklace with hearts of pink, blue and yellow sapphires.

Also noted: More use of topaz, citrine and tourmaline — especially by German and Swiss designers — and of transparent and opaque gems together.

Not to be overlooked were some intriguing designs in sterling silver — the other white metal. Among them were sensuous serpentine bracelets with an Oriental influence, from the Llama collection by Bayanihan S.A., Barcelona; geometric-cut bracelet and earrings by Manuel Garcia Ramiro, Barcelona; and sharp-edged pendants featuring Finnish spectrolite from the Northern Lights series by Zoltan Popovits for Lapponia, Helsinki.

Some trends knew no national boundaries. Jewelry from a number of U.S., European and Hong Kong exhibitors showed a strong Bulgari influence. And requests from customers led several jewelry designers to add watches — designed more as jewelry than timepieces.

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Meet the IMA: Bulova

Bulova introduces two unique new products … PLATINUM CERTIFICATES: Timepiece Gift Certificates and THE TRIBUTE COLLECTION: Diamond Recognition Watches

Platinum Certificates by Bulova

It doesn’t get any easier than this. Bulova’s new Platinum Certificates are timepiece gift certificates so totally turnkey that after you order and distribute them, your job is done.

They’re available in 6 award levels, ranging from $50 to $300. That means there are options to suit almost any budget. Just order exactly what you need when you need it. There are no minimum purchase requirements. Once the Platinum Certificates arrive, simply distribute them. Each Certificate is a mini product brochure from which the recipient can select a timepiece at a particular award level. Platinum Certificate choices include brand names and popular collections: Bulova, Accutron, Caravelle, Marine Star and Millennium ( For more details: read bulova precisionist chronograph review). All watches and clocks are respected national brands that your recipients know and trust. And each Certificate comes with its own reply card. Recipients choose their gifts, fill in the card and mail it directly to Bulova. Then Bulova ships them their awards directly. You don’t have to warehouse product or do program fulfillment. And the recipients get to pick their gifts when they want, where they want, from a good selection of watches and clocks.

Basically, you can relax after each Certificate is awarded. They are great for programs and wonderful to have on hand for instant recognition awards. And it’s not too early to start thinking about the December holidays. Bulova’s Platinum Certificates make lovely and memorable gifts for your staff and for your business associates.

The Tribute Collection by Bulova

Tribute watches are a special way to recognize your employees and associates, whether it’s saying “Job well done” or “Happy 5th Anniversary.”

Lovely diamonds sparkle from your choice of a white pearlized or black dial. What’s most unique about Tribute watches is that they can get more brilliant with time. These elegant men’s and women’s watches are available at any one of four diamond recognition levels to start–either one, two, four, or twelve diamonds. You can “upgrade” to any of the next diamond levels later on as the recipient attains higher achievements. For example, you can reward an employee with a single-diamond watch for an exceptional achievement this year. Next year, if that same employee attains another major goal, you can upgrade his or her watch to either two diamonds, four diamonds, or twelve diamonds. What a wonderful way to recognize and motivate your employees! And you can personalize all Tribute watches with a memorable sentiment to make them even more special. Not only is a Tribute watch a unique recognition of all their hard work, but it is something they’ll be proud to wear for years to come. And a constant reminder that they are valued employees.

Contact

Bulova Corporation Special Markets

Phone: (800) 423-3553

Fax: (718) 204-3593

E-Mail: [email protected]

Web site: www.bulova.com

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